poster

Collection booklet

Swing tag / Garment Label

A successful fashion designer decides to add a new collection to her repertoire, trageting a younger, fresher audience. Beyond Tuesday was born and I was bought in to help develop it’s new identity. The client had a simple type layout which I tweaked and fine-tuned, while developing an icon to sit along side this. The icon created is an 'on trend' simple, geographical element. The triangles represent the B from beyond but also the international symbol for direction (Play, fast forward, back track), fitting with the brand name concept ‘is it a time or a place?’.

Beyond:Tuesday

BRAND / layout