As a new addition to Bay of Plenty’s tourism scene and the biggest charter boat in Tauranga, the Bay Explorer needed a strong identity that would stand out. What we came up with is bold and playful, feeling as though it has already set off on an adventure.

The outer edge of the logo type has a subtle splash, reflecting that which is created by man or wildlife while exploring the ocean. To give the wording a feeling of movement an Italic font was chosen, while the addition of some rounded edges softened the overall look, at the same creating shapes reminiscent of a sea creature’s tail or fin, a bird’s wing or beak, or waves and peaks of the ocean. These small differences add interest, create uniqueness and makes for an overall friendly, engaging and approachable logo.

The monotone colour palette and bold use of black allows the stunning photographic images to shine and tell their individual stories. 

Silhouetted characters were added to sit alongside the logotype, these depict some of the sights to see and activities to get amongst. Variations of the logo with and without the silhouetted icons allows for use on different applications and while the brand is developing recognition, the use of these icons helps tell the Bay Explorer story.

Signage

Flyer & Stationary

BAY EXPLORER

IDENTITY / LAYOUT